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WEBSITE TRANSLATION 101 — MARKETING by the NUMBERS

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At December 2008, it was estimated that 1.581 billion people had online access, or roughly 24% of the world's population.

Source: InternetWorldStats

With penetration of the internet fast approaching maturity in the English language world (73.1% in North America at the end of 2008), future expansion will take place in languages other than English, notably in Asia and South America, where internet penetration at the end of 2008 stood at 17.2% and 29.9% respectively.

The rapid adoption of the internet and its advance into so-called emerging markets suggests that future expansion will take place mostly in non-English countries.


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