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Welcome:
Guest
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WEBSITE TRANSLATION 101 — MARKETING by the NUMBERS
INTERNET USER BEHAVIOUR
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- 93% of consumers worldwide use search engines to find and access websites.
(Source: Forrester Research)
- 57% of internet users search the web every day and 46% of those searches are for product information or services.
(Source: SRI)
- Attracting a loyal audience to your website is best achieved through top search engine listings.
(Source: Forrester Research Media Field Study)
- 85% of qualified Internet traffic is driven through search engines, however 75% of search engine users never scroll past the first page of results.
(Source: Seventh WWW User Survey – Georgia Institute of Technology)
- Users looking for products on-line are far more likely to type the product name into a search engine (28%) rather than go into an engine's "shopping" channel (5%) or click on banner ads (4%).
(Source: March 2001 Jupiter Media Metrix and NPD)
Source: Skymarket
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