Translation Affiliate Program for Graphic Designers and Website Developers
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Graphic designers and website developers are uniquely positioned to offer translation as a value-added proposition to their services.
Recommending culturally appropriate and professionally rendered multilingual printed material and websites makes good business sense. The business case for translation is straightforward: It's good PR! Aside from the good PR value associated with being viewed by clients as having a multi-cultural marketing outlook, there are real gains to be had from two distinct sources: increased page-count production volumes and related extra billings by virtue of processing multilingual projects; and, the creation of a new revenue stream from translation affiliate earnings.
The added capability of offering translation services also positions graphic designers and website developers ahead of their competition. Competitive motives aside, it's arguable that graphic designers and website developers have an obligation to promote a culturally sensitive approach to the production of communication material.
In that context, a translation affiliate program is a virtual 'no-brainer'. Such a program can be implemented in a number of ways within the operations of a graphic design or website development service bureau.
Context: Comparable to Printing Commissions
Translation affiliate arrangements are very similar to arrangements that many graphic designers have in place with respect to the offering of printing services. Just as referred printing jobs generate referrals fees or commissions, so are translation services
A key component of an open business and disclosure process lies in the development and maintenance of a price list. In addition to the inclusion of a disclosure sentence (as outlined above), specific pricing can be outlined in a price list (e.g. translation word rate pricing as would apply in the context the CILFO Translations OFFICIAL RESELLER program.)
Essentially, a reseller postures herself or himself as the official service provider; much the same as a retailer does when selling products which have been bought wholesale for resale at retail prices. As the "Translation Service Provider" you retain full control over the client management process and YOU set the price for the service.
Of course, the adoption of a Reseller business model, be it for translation services or other products and services, while being potentially more profitable, also involves the assumption of broader responsibilities and by extension, potential liabilities. In other words, if you elect to posture yourself as a Translation Service Provider you also acquire the management responsibilities and service 'issues' associated with that role. In effect, higher profitability translates into more service delivery responsibility. Business volumes will usually dictate whether or not the trade-offs associated with various roles or postures are worth the time and effort.
Active Referral Approach
A simpler business approach option would entail the adoption of an active business referral strategy. Referral income disclosure for such arrangements may or may not be required. In the meeting planning sector, it's not uncommon for meeting facilities to 'favour' a particular A/V service provider; arrangements that are obviously motivated by referral fees without being openly disclosed unless addressed head on. It's an open question as to whether or not a lower price for the service could be secured directly from the A/V service provider by circumventing the meeting facility.
In the case of CILFO's CLIENT REFERRAL program, the price being quoted to clients approaching us independently is the same as the price being quoted to the meeting planner. (There are parallels to this approach in the hospitality sector, e.g. rooms rates.)
Passive Referral: Translation Affiliate Explained
The most broadly available example of a passive referral approach is available through the online affiliate model. The process is simple and easy! You don't have to do any selling, just send your visitors to the CILFO Translations website through an affiliate URL assigned and unique to you. Our system tracks visitors with cookies and ID numbers to make sure you get your commission.
Simply place a link to the CILFO Translations website on your own site (either our logo, a text link or content information) and every time one of your visitors clicks on a link that brings them to our site and they buy translation services from us, you earn a commission on the sale
(amazon.com is one of the biggest adopters of the affiliate business referral and commissioning model on the web). You will receive an e-mail notification of any sales that are attributed to you.
You can be more pro-active through the use of affiliate links embedded in e-mails you send out. A prime example of such an application would be in the e-mail announcement/promotion of a "Call for Presentations" where the e-mail recipients are provided a link to our website submission service.
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