Translation Affiliate Program for Audio-Visual Equipment Service Providers
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The Audio-Visual Equipment Sales and Rental sector is uniquely positioned to take advantage of their role as presentation consultants to add value to their business proposal by offering or recommending translation services.
Audio-Visual service providers who take the lead in recommending culturally appropriate and professionally rendered multilingual presentation material position themselves ahead of their competition. Competitive motives aside, it's arguable that audio-visual consultants have an obligation to promote a culturally sensitive approach to people who deliver presentations, namely the delivery of multilingual information where appropriate.
The business case for translation is straightforward: It's good PR! In that context, a translation affiliate program is a virtual 'no-brainer'. Such a program can be implemented in a number of ways within the operations of an audio-visual services business.
Taking the Initiative
The first step in the process is for an individual within an audio-visual firm to take the initiative with clients: "Has the bilingual or multilingual aspects of a presentation (logistical and otherwise) been given due consideration?"
It would be a mistake to assume that a client has already considered (and discarded) the idea of a multilingual presentation.
Becoming a translation service reseller can be as simple as adding the service offering to your price list and posting translation service information on your company's audio-visual services website.
Essentially, a reseller postures himself as the official service provider; much the same as a retailer does when selling products which have been bought wholesale for resale at retail prices. As the "Translation Service Provider" you retain full control over the client management process and YOU set the price for the service. For information on how the program works, refer to the CILFO Translations OFFICIAL RESELLER program.
Of course, the adoption of a Reseller business model, be it for translation services or other products and services, while being potentially more profitable, also involves the assumption of broader responsibilities and by extension, potential liabilities. In other words, if you elect to posture yourself as a Translation Service Provider you also acquire the management responsibilities and service 'issues' associated with that role. In effect, higher profitability translates into more service delivery responsibility. Business volumes will usually dictate whether or not the trade-offs associated with various roles or postures are worth the time and effort.
Active Referral Approach
A simpler business approach option would entail the adoption of an active business referral strategy. Referral income disclosure for such arrangements may or may not be required. In the meeting planning sector, it's not uncommon for meeting facilities to 'favour' a particular A/V service provider; arrangements that are obviously motivated by referral fees without being openly disclosed unless addressed head on. It's an open question as to whether or not a lower price for the service could be secured directly from the A/V service provider by circumventing the meeting facility.
In the case of CILFO's CLIENT REFERRAL program, the price being quoted to clients approaching us independently is the same as the price being quoted to the meeting planner. (There are parallels to this approach in the hospitality sector, e.g. rooms rates.)
Passive Referral: Translation Affiliate Explained
The most broadly available example of a passive referral approach is available through the online affiliate model. The process is simple and easy! You don't have to do any selling, just send your visitors to the CILFO Translations website through an affiliate URL assigned and unique to you. Our system tracks visitors with cookies and ID numbers to make sure you get your commission.
Simply place a link to the CILFO Translations website on your own site (either our logo, a text link or content information) and every time one of your visitors clicks on a link that brings them to our site and they buy translation services from us, you earn a commission on the sale
(amazon.com is one of the biggest adopters of the affiliate business referral and commissioning model on the web). You will receive an e-mail notification of any sales that are attributed to you.
You can be more pro-active through the use of affiliate links embedded in e-mails you send out. A prime example of such an application would be in the e-mail announcement/promotion of a "Call for Presentations" where the e-mail recipients are provided a link to our website submission service.
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