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Translation Affiliate Program for Language Interpreters
Sign Up Now as a CILFO Translations Affiliate
The demand for the translation of information in the meeting planning sector is expanding at a steady pace. In fact, meeting planners who cater to a globally-oriented clientele are witnessing a year-over-year increase in the demand for translated products (promotional material, presentation documents, delegate handouts, etc.).
Meeting planners who take the lead in recommending culturally appropriate and professionally rendered multilingual conference-related material position themselves ahead of their competition. Competitive motives aside, it's arguable that meeting planners have an obligation to promote a culturally sensitive approach to meeting service delivery, namely the provision and availability of multilingual material where appropriate.
The business case for translation is straightforward: It's good PR! In that context, a translation affiliate program is a virtual 'no-brainer'. Such a program can be implemented in a number of ways within the operations of a meeting planning practice.
Context: Ethics – Business Posture
The first step in the process is for a meeting planner to sort out the context within which she or he is operating. It goes wihtout saying that an employee does not have the same operational independence as someone who is self-employed or operating a meeting planning business. In fact, most employees are contractually bound NOT to accept commissions. Some contractual restrictions may also apply to self-employed people who operate under contract. A meeting planning business may have far more leeway for arranging for and accepting referral income. The key considerations as we see them, are: ethical, contractual, and practical (including contextual).
The ethical aspects of accepting commissions (i.e. affiliate income) for referrals are best dealt with by means of a full disclosure approach. Most business relationships typically involve the sharing of information by way of promotional literature (presentation material, website publicity, formal submissions and contract proposals.) Meeting planners who 'plan' ahead, simply spell out their business practices where and when appropriate. As an example, a key line item in a meeting planner's contract proposal should include one key disclosure sentence that would read something like: "The Contractor may receive referral income." (In this example, the Contractor being the meeting planner or service provider.)
Reseller Model
A key component of an open business and disclosure process lies in the development and maintenance of a price list. In addition to the inclusion of a disclosure sentence (as outlined above), specific pricing can be outlined in a price list (e.g. translation word rate pricing as would apply in the context the CILFO Translations OFFICIAL RESELLER program.)
Essentially, a reseller postures herself or himself as the official service provider; much the same as a retailer does when selling products which have been bought wholesale for resale at retail prices. As the "Translation Service Provider" you retain full control over the client management process and YOU set the price for the service.
Of course, the adoption of a Reseller business model, be it for translation services or other products and services, while being potentially more profitable, also involves the assumption of broader responsibilities and by extension, potential liabilities. In other words, if you elect to posture yourself as a Translation Service Provider you also acquire the management responsibilities and service 'issues' associated with that role. In effect, higher profitability translates into more service delivery responsibility. Business volumes will usually dictate whether or not the trade-offs associated with various roles or postures are worth the time and effort.
Active Referral Approach
A simpler business approach option would entail the adoption of an active business referral strategy. Referral income disclosure for such arrangements may or may not be required. In the meeting planning sector, it's not uncommon for meeting facilities to 'favour' a particular A/V service provider; arrangements that are obviously motivated by referral fees without being openly disclosed unless addressed head on. It's an open question as to whether or not a lower price for the service could be secured directly from the A/V service provider by circumventing the meeting facility.
In the case of CILFO's CLIENT REFERRAL program, the price being quoted to clients approaching us independently is the same as the price being quoted to the meeting planner. (There are parallels to this approach in the hospitality sector, e.g. rooms rates.)
Passive Referral: Translation Affiliate Explained
The most broadly available example of a passive referral approach is available through the online affiliate model. The process is simple and easy! You don't have to do any selling, just send your visitors to the CILFO Translations website through an affiliate URL assigned and unique to you. Our system tracks visitors with cookies and ID numbers to make sure you get your commission.
Simply place a link to the CILFO Translations website on your own site (either our logo, a text link or content information) and every time one of your visitors clicks on a link that brings them to our site and they buy translation services from us, you earn a commission on the sale
(amazon.com is one of the biggest adopters of the affiliate business referral and commissioning model on the web). You will receive an e-mail notification of any sales that are attributed to you.
You can be more pro-active through the use of affiliate links embedded in e-mails you send out. A prime example of such an application would be in the e-mail announcement/promotion of a "Call for Presentations" where the e-mail recipients are provided a link to our website submission service.
| Extra Affiliate Information and Updates |
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Selection of CILFO-sponsored Translation Directories on Translation Classifieds:
∞ Global Directory of Online Dictionaries & Terminology
∞ Global Directory of Translation Associations
∞ Global Directory of Translation Schools
∞ Selected Listing of Online Translation Tools
∞ Directory of Translation Directories, Guides and Portals
∞ Directory of Open Source and Machine Translation Software
CILFO Translation Bookstore
Find New and Used Translation Books and Multi-Language Reference Material in the CILFO Translation Bookstore.
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If you have surplus translation books, translation software or translation reference material, why not list it FOR SALE in the Translation Classifieds TRANSLATORS' STORE.
CILFO Translations Spanish Translation Bookstore
With 150 million Spanish speaking people in North America and an estimated 40 million+ of them surfing the internet, it may be time to avail yourself of some Spanish language resources. Find a Spanish language website translation service near you.
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Have you surfed the web in South America lately? Do you know what your Spanish-speaking markets are thinking or what your competitors are saying and doing in other languages? Translation software isn't just for translators. Give your business a competitive advantage with any one of the high quality language translation applications available in the amazon.com powered Translation Classifieds Software Store.
View a selection of the world's leading Translation Software brand name applications:
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The Traveling Linguist
"When in Rome..." Get maximum value out of your travel dollars, Nothing beats being prepared and there's no experience like mixing with the locals. What better place to find the language travel resources than on a website frequented by linguists and the global linguistics community.
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